Welcome to the preparation for our strategy session.  Responding to these questions will help me to provide much more value in our time together.  If something comes up and you are not able to respond to these questions before our session, then we will need to reschedule the session to give you time to complete these.  It shouldn’t take you more than about 15 minutes.  I will be using this information to prepare for our session.  No one will see this information except for me and I will not share it with anyone.  

You will be asked for your email so that a copy of your responses can be sent to you. Please be sure that you do this.  Please be sure you also follow the instructions for making your strategy session appointment in my online calendar.  If you are not going to be able to keep your appointment for any reason, please let me know.  The contact information for that will be in your appointment confirmation notice.

Part 1 -Background

First Name:

Last Name:

Email:

Company Name:

Your Position/Title:

Street Address:

Town or City:

State (USA) or Territory:

Zip or Post Code:

Country:

Phone:

Year Business Started:

Industry:

Web Address:

How did you hear about this strategy session?

What is the company’s biggest challenge?

What is the company’s second biggest challenge?

What is the company’s third biggest challenge?


Part Two - How We're Doing

Take your time and think about each question. Each question is designed to consider one specific aspect of your Market IQ. The same issue may be handled differently with different parts of your business, so each is considered separately. You will receive your score at the end of the questions and be able to email this to yourself with the score.

Please answer all of the questions to get an accurate score. If you don't know the answer to a question, please check with someone else in the company who would know. This part is scored separately from Part Three. Please answer honestly.  Your answers are never shared with anyone else. The point is to gain valuable insight for your company into your Market IQ.

Definitions: "We" or "Our company" means the company you own or are employed by.

Marketplace means your target population in the market, not limited to current customers.

1. For each of our primary products or services, we are very clear what the problem or issue is that we are solving for our customer with that product or service.
 








2. For each of our primary products or services, we know the difference between what our customers want and what they need.
 








3. For each of our primary products or services, we know what the key benefits are that really matter to our target market.
 








4. For each of our products or services, we have a detailed understanding of what features are important to our marketplace.
 








5. Our customer support gets “rave reviews” from our customers.
 








6. Our marketing campaigns are based on a detailed understanding of what matters to our target market.
 








7. For each of our primary products or services, we are aware of the relevant trends in the marketplace.
 








8. Our customer retention rate is better than the competition’s.
 








9. We have better than average repeat business for our industry.
 








10. We have better than average business coming from customer referrals for our industry.
 









Part Three - What We're Doing

Take your time and think about each question. Each question is designed to consider one specific aspect of your Market IQ. The same issue may be handled differently with different parts of your business, so each is considered separately. You will receive your score at the end of the questions and be able to email it to yourself with the score.

Please answer all of the questions to get an accurate score. If you don't know the answer to a question, please check with someone else in the company who would know. This part is scored separately from Part Two. Please answer honestly. Your answers are never shared with anyone else. The point is to gain valuable insight about your company what you’re doing well or not so well to boost your Market IQ. And, here’s a tip. The questions below make a great check list or starting point for what you want to either continue or improve in your company.

Definitions: "We" or "Our company" means the company you own or are employed by.

Marketplace means your target population in the market, not limited to current customers.

1. Our company requests input directly from all our current customers about their satisfaction with our current products/services at least 3 times a year. (This is in addition to any ongoing requests you have such as a permanently resident poll on your web site or other automated ongoing requests for customer input.)
 








2. We ask our current customers for their feedback on our buying process routinely at the point of purchase or soon thereafter regarding that particular encounter with us.
 








3. We take prompt action on the input we receive regarding our customer service levels.
 








4. We communicate to our customers about the actions we are taking to improve our customer service.
 








5. Our company obtains expert third party information about our marketplace at least quarterly (industry publications, conferences, research, university resources, etc.)
 








6. Our company routinely considers expert third party information about our marketplace in our decision making processes.
 








7. When our company considers significant changes to our current products or services, we ask our current customers for their input on the specific proposed changes.
 








8. When our company considers significant changes to our current products or services, we get input from our marketplace to determine what they want in relation to the need or issue we are trying to address with our changes.
 








9. When our company considers significant changes to our current products or services, we get input from our own employees who would be most knowledgeable about our customers, the marketplace and the possible or probable impact of the specific proposed changes.
 








10. When our company is considering developing new products or services, we do market research directly to the market, not just our current customers, to gather market intelligence on what is important to the market in relation to the specific proposed new product or service.
 








11. When our company is considering developing new products or services we do market research with our current customer base to solicit their input on what is important to them in relation to the specific proposed new product or service.
 








12. When our company is considering developing new products or services we get input from our own employees who would be most knowledgeable about our customers and the marketplace in relation to the proposed new product or service.
 








13. We objectively consider any information we gather from our customers.
 








14. We integrate information gathered from our customers in our decision processes about our current products and services.
 








15. We integrate information gathered from our customers in our decision processes about new products and services.
 








16. We objectively consider any information we gather from our marketplace.
 








17. We integrate information gathered from our marketplace in our decision processes about our current products and services.
 








18. We integrate information gathered from our marketplace in our decision processes about our new products and services.
 








19. We objectively consider any information we gather from our employees about products or services.
 








20. We integrate information gathered from our employees in our decision processes about our current products and services.
 








21. We integrate information gathered from our employees in our decision processes about new products and services.
 








22. When we gather input from our customers, we communicate back to them both what we’ve discovered and what we plan to do about it.
 








23. When we gather input from our general marketplace, we communicate back to them both what we’ve discovered and what we plan to do about it.
 








24. We regularly implement an effective method of keeping a dialogue ongoing with our marketplace.
 








25. We regularly implement an effective method of keeping a dialogue ongoing with our current customer base.
 








 

You will receive  a copy of all the questions above in an email with your score for each one and your total score for each part.  A perfect score for each part is 100.

Copyright, 2010, Marie J. Kane

If you have questions about this assessment or want to talk with Marie about your Market IQ score, please email her at SurveyLadyMarie@gmail.com or call her at 1-770-461-3820.

 

 

About Marie

   Marie Kane has been a corporate consultant and executive coach since 1981. Her areas of expertise include survey use in market and customer surveys, leadership and management development, strategic thinking and planning, operational planning, results tracking, team development, change management and employee selection, retention and development.


Marie Kane

   Marie has worked with organizations from small to Fortune 500 corporations in both the public and private sectors in a variety of industries. She also volunteers her professional services to specific non-profit organizations as a contribution to the community.

Marie's work on Surveys, Teams, Leadership and other areas has been published by:

The Institute of Chartered Financial Analysts of India

Sabah Business, a business magazine published by one of the leading newspapers in Turkey

RMIT University (Melbourne, Australia) in their course BUSM1315 - Entrepreneurial Ventures 2

www.LeaderValues.com

The CEO Refresher at www.refresher.com/ceo.html

   Marie's work on the critical differences between teams and work groups appears in "Leadership in Project Management", to be published by Elsevier Butterworth-Heinemann, Oxford, England, in January 2006.

   Capital Magazine, which has a circulation of 40,000 to business leaders in the Middle East, Africa, India, Pakistan and the CIS each month has published several articles on using marketing surveys by Marie.


What Clients Say About Marie

   "Marie Kane has been a tremendous resource to Pathway Communities, Inc., formerly Peachtree City Development Corp., for over 20 years. There have been many issues that have arisen in which, without her professional advice, it would have been difficult, if not impossible, to get through well. 

   Once Marie takes on a job, she gives it her all. There is not one assignment Marie has ever undertaken for our company that she has not diligently and enthusiastically seen through to a total and successful completion."

Steve Black, President and CEO, Pathway Communities (Retired)
Pathway Communities is an industry leader in planned communities and is the developer of Peachtree City, GA, which is recognized as one of the best planned communities in the nation, as well as other premier developments.

   "Having previously used Marie, I came back to her at the next opportunity when a need arose more recently because she is darn good at what she does. Marie has an incredible ability to help sort out a situation and propose a clear, well-defined action plan in a very short time."

Peter Nicholas, President, TIGHITCO, Inc.
Tighitco manufactures engineered products for the aerospace, defense, power generation and marine markets focused on thermal and acoustical insulation composite parts and sheet metal assemblies.

   "I would recommend your services to any organization. From the pre-work to the final product, the process worked well and you were able to help us realize our potential.

   Everything we had hoped to accomplish during the working session and into the future has been achieved. We look forward to working with you again in the near future and will keep in touch as we progress with our plan and build on our success."

Kimberly A. Fantaci, Executive Director, American Woman's Society of Certified Public Accountants

   "Megadoor has been using Marie Kane's services since 1999. Marie has seen a more than doubling of our company in this time period. She has been instrumental in making this hard transition much less difficult and has been involved in many aspects of our business. Above all she is a good friend and an invaluable outside look at our company."

Ulf Petersson, President and CEO, Megadoor, Inc.
Megadoor, Inc. is a manufacturer and installer of overhead doors for civilian and military aviation, mining, aerospace and others with similar needs, including the door to the space shuttle bay.